Are you in need of dynamite design that fully engages your audience and speaks your message in a voice that resonates? By improving clarity and adding impact we will help you build a bridge of identification and trust to your audience. We will give tangible form to your ideas and create an emotional link to your clients that tickles the senses.
In a competitive field where you have many facets of artistry – we surpass the mark and push communication to the otherside of creativity. At the Otherside, we evoke emotions, capture audiences, and shape your experience.
Your brand resides in the hearts and minds of your customers and is the experience and perception of your company. It is the foundation of your marketing communication and your promise to your clients.
Your logo is often the first impression on your audience and can be your most important asset of brand recognition. It can become a symbol for the values of your organization and an anchor of the visual identity.
The visualization of a subject through illustration can give your campaign a unique look with an individual touch. Custom Illustration can enhance any story and help your company stand out from the pack.
An integrated brand campaign is not complete if the same attention is not given to your web site and your online community.
The Grass is Greener
ON THE OTHERSIDE
Otherside Creative combines experience of producing projects of all sizes and shapes, with the expertise and drive to do whatever it takes to deliver products well beyond your expectations. With a wide-ranging portfolio of design under our belt from logos to events, marketing collateral to web development, and illustration to packaging – we are ready to bring our creative talent to your table.
Based on your business needs, the right team will be assembled to establish, implement, and deliver your brand message to each and every key contact point with your audience.
This is what we live for, the creative process.
Put away the garlic necklace and the silver bullets. “Process” is not the monster stalking your innocent projects disguised in grandma’s nightgown.
In fact it is something that should be simple, and we strive to make it just that.
Our process is highly collaborative and our approach is both fun and professional.
We gain a better understanding of your company, your philosophy, and your needs. We work with you to fill in a design brief and goals are set.
We evaluate what your current message is and how we can deliver that to your customers in a clear and attention-getting way.
We hit the books and do our research. In the discovery phase, we identify key requirements and look deeper in to existing assets, then we make an assessment of how we can add value to the delivery of your message.
Next comes the brainstorming. Rough ideas are collected and the seeds of creativity are planted. The sketch books come out and the ideas start to flow.
Based on the best visual solutions, a few concepts find their way to the top. We present the ideas, rationale behind the directions, and how they would play out across your campaign.
We have you choose which direction best serves your goals. We then refine and present again to ensure we are on track with the final vision.
We create tightened sketches or wireframes with more precise placement and sizing. Those are presented to gain final sign off and approval from all stakeholders.
Content is finalized
In the final step, there is beta testing, press checks, and full attention to detail is given to each project.